by Reed Hoffmann | Jan 26, 2023 | Advanced, Camera Gear, Education, Exposure, Flash, Intermediate, Light, Workshops
One thing I remember clearly from my early years in photography was a fear of flash. Direct flash (from the camera) was flat and boring. But figuring out how to get the flash off-camera, at the proper angle and power was a black art. It was either too much, too...
by Reed Hoffmann | Nov 10, 2022 | Action, Advanced, Flash, Intermediate, Light, People, Sports
In late August I got an email from ESPN asking if I was available October 18 and 19. They needed someone to shoot portraits at Big 12 Basketball Media Days in Kansas City. The short answer was yes, I was. And I did, but it turned out to be both a lot more work, and a...
by Reed Hoffmann | Sep 18, 2022 | Beginner, Camera Gear, Exposure, Flash, Intermediate, Lenses, Light, People
Over the years I’ve done several senior photo shoots, including all three daughters of some good friends. So when I got a call asking me to photograph the youngest daughters in her wedding dress the week before the big day, of course I agreed. Did I let the fact I’d...
by Reed Hoffmann | May 3, 2022 | Beginner, Camera Gear, Editing, Education, Filters, Flash, Infrared, Intermediate, Night Photography, Travel, Workshops
For photographers, creativity is the difference between a nice photo and a NICE photo. But what happens if you’re not feeling very creative? That’s when I like to dive into what I call my “photographer’s creative kit,” a bunch of different things to try. That might...
by Reed Hoffmann | Nov 21, 2021 | Beginner, Composition, Flash, Intermediate, Light, Night Photography, Travel, Workshops
It’s been a busy few months. In August I spent nearly two weeks in Tanzania leading a safari workshop (the Serengeti, returning in 2023). September I was up in South Dakota running a workshop there. Early October it was Maine for another workshop (Acadia), then after...
by Reed Hoffmann | Jul 1, 2021 | Advanced, Beginner, Camera Gear, Composition, Education, Flash, Infrared, Intermediate, Light, Night Photography, Travel, Wildlife, Workshops
What if I told you there’s an area that’s great for both wildlife and landscape photography, has a geography that’s unique in the U.S., is wide open for exploration and not heavily visited by photographers? That’s just what you’ll find if you take the time to go up to...