Reed Hoffmann’s Photography Blog
Want to know where you shot that picture?
What if you could have precise GPS location information for every photo you shoot? And better yet, you could do that for free? You probably can, and here’s how. During the Africa workshop I taught this summer, the other instructor (Bob Smith) told me he was using a smartphone app to track our days’ travels. […]
Memory Cards – Fact and Fiction
There are a lot of misconceptions, misperceptions, and just plain “misses” flying around out there about memory cards. I’ve been fortunate to work closely with both Lexar and SanDisk over the past fifteen years, and learned more than a few things about cards. So here are the questions I regularly get about cards, and my […]
Photos from a Workshop – Iceland
If you’ve ever been to Iceland, you know that its name is misleading. Yes there’s some ice, but in summer it’s a landscaper’s dream. Jagged mountains, lush fields, waterfalls, geysers and hot springs, fjords, glaciers, icebergs, ocean – an incredible diversity of environments spread over a relatively small area. While the only native mammal to the […]
African Photo Safari Moments
“Rhino!” That was the shout that electrified everyone in our truck. In six trips to the Serengeti, I had yet to see that most iconic, and most endangered, animal there. Although we weren’t close, it was a magical moment. And that’s what I tell everyone about these workshops to Africa – each is unique, with amazing […]
Anatomy of a Photography Workshop – Peru
I recently led my fourth workshop to Peru, and it’s become one of my favorite trips. There are a lot of reasons why: it’s easy to get to (no jet lag), the food is good, prices are reasonable and there’s amazing history and culture. But the main reason is the people. They’re open and friendly […]
How Mylio changed and improved my Photography Workflow
You’ve probably read that over the last year I’ve been using new photo software called Mylio, and been giving classes and workshops on it. One of the most common questions I hear is, “How do you use it?” While Mylio can be pretty simple at a basic level, I’ve learned how to really take advantage of its power […]
Anatomy of a photo assignment – NASCAR
Most people think that shooting a NASCAR race is all about loud cars running round a track. But the race is only part of that event. There are three other things happening that are as important, and often make better pictures: the preparations for the race, the people who come to watch and the celebration […]
Photographing the Northern California Coast
If you’ve ever driven the California coast, you understand why it’s so popular with poets and songwriters. Highway 1, south of San Francisco and through Big Sur, must be one of the most beautiful coastlines in the world. What makes it so attractive? It’s rough, with lots of rock and crashing surf. But it’s also […]
Night Photography on the National Mall
As long as I can remember, I’ve loved visiting Washington, DC. First it was for museums like the Smithsonian, then after I got into photography it was to take pictures. One of my favorite places to do that now is on the National Mall, especially after dark. Which is where I was Friday night. Most […]
Best of 2015
We like to joke that picking our best pictures is like being asked which child we love most – it’s an impossible task. But our pictures don’t have feelings, so there’s no harm in choosing, it’s just hard work. And that’s something we have to learn to do as photographers or we’ll drown in our […]