Reed Hoffmann’s Photography Blog

Take Time to Organize

Take Time to Organize

I’m not much for New Year’s resolutions, but there’s one thing I do every year at this time. So if someone asks what my resolution is, I always say, “I’m going to get organized.” For me that means every January I go through my images from the past year and pick out my favorites. One […]

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Off-Camera Flash

Off-Camera Flash

I was on the road teaching a workshop last week, and part of it involved  giving a little how-to on the basics of off-camera flash. The group was amazed at how easy it is. That’s true now, but it wasn’t always that way. Back in the old days (pre-2004), getting the flash away from the […]

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Love my VALS

Love my VALS

One of my favorite accessories when doing flash photography is a VALS – Voice Activated Light Stand. In other words, a person you can direct to put a light where you need it. Recently my wife Sharon played this role for me, and is just one of the many reasons I love her 🙂 A […]

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