Reed Hoffmann’s Photography Blog

Senior Portrait

Senior Portrait

Last week I shot some high school senior portraits for a friend’s daughter. As always, the three words “Subject, Light, Background” ruled what I did during the shoot. I already had my subject, so I needed to find good backgrounds and think about how I would use the light. We met at a nearby park […]

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Cloud Storage

Cloud Storage

As internet connections have gotten faster, I’ve started relying more and more on the cloud to store and synchronize data. Dropbox has been my main tool for that, but thanks to a great offer from Box, I’m starting to use them too. Most people are using the cloud (storage on the internet that someone else […]

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The Year of the Ultraportable

The Year of the Ultraportable

There’s a lot of talk about 2012 being the year of the ultraportable computer, and that’s good news for us photographers. Two years ago I had an assignment to follow a group of disabled vets climbing Mt. Kilimanjaro in Africa. I needed to be able to download, check my images and back-up the photos shot […]

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Take Time to Organize

Take Time to Organize

I’m not much for New Year’s resolutions, but there’s one thing I do every year at this time. So if someone asks what my resolution is, I always say, “I’m going to get organized.” For me that means every January I go through my images from the past year and pick out my favorites. One […]

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Off-Camera Flash

Off-Camera Flash

I was on the road teaching a workshop last week, and part of it involved  giving a little how-to on the basics of off-camera flash. The group was amazed at how easy it is. That’s true now, but it wasn’t always that way. Back in the old days (pre-2004), getting the flash away from the […]

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