Reed Hoffmann’s Photography Blog
Tethered for Speed
Most of the time photographers tether their camera to the computer for instant feedback during a studio shoot. In my case, it was so I could deliver photos faster.I’ve connected my camera to the computer a few times over the years, usually so a client could see exactly what I’m shooting. That way they can […]
PC Lenses
PC (Perspective Control) lenses were first developed decades ago to bring tilt/shift functionality to 35mm cameras. View cameras have always been able to do this, but since 35mm cameras didn’t have bellows, they couldn’t. I recently had a chance to spend some time shooting one of the new models, and found it to be a […]
Great Photo Conference
Earlier this month I was able to attend the New England Camera Clubs Council annual conference, in Amherst, MA. I’d heard good things about it for years, and was pleased to find it lived up to its reputation. If you have a chance, you should really try to attend. I got a call last winter […]
My Big Summer Project
For the past nine years I’ve worked on the same big project each summer. And each fall I take that material and go on the road with it, starting another season of Nikon School. One of the things I love about photography is that you never run out of new things to try. For teaching, […]
Filter Fun
When I got started in photography, one of my first accessories was a cross-star filter. It created a cool effect on my night shots, and believe me, I needed all the help I could get. These days I still use filters, and mostly for special effects. Now I hope that they can help make an […]
Traveling Photographer
The least enjoyable part of what I do involves travel. To the airport, wait in line, wait in line, wait in line, sit on a crowded plane, wait in line… you get the picture. But the travel is what makes many of the fun things possible. And that now includes another photo safari to Africa, […]
The Gift of Good Light
When you’re lucky, everything goes right during a shoot. Subject, location, exposure and equipment all work together for you. But without good light, none of the rest matters. I recently had an assignment to photograph Aldon Smith. A native of Kansas City, Aldon went on to play football for Missouri and was drafted in the […]
The Salton Sea
Last weekend I taught Nikon School in San Diego with my friend Nick Didlick. When the school was over Sunday afternoon, we hopped in our rental car and headed east. For the last couple of years we’ve wanted to go to the Salton Sea, and this was our chance. The Salton Sea is a unique […]
Tornadoes
All of us live with things we’d rather not think about. Whether earthquakes, hurricanes, floods or snowstorms, it’s easier to just hope they don’t happen. Where I live it’s tornadoes, and we saw this past week we really do have to think about them. Late last Sunday afternoon, while I was out mowing the grass, […]
Double Duty Lenses
I led two big photo trips in March and April, to Botswana and Ecuador. Both times I took the same main kit of photo gear. Which means I think I’ve found the perfect travel combination of cameras, lenses and accessories. A big part of that success is because the lenses behave differently on the different […]