Reed Hoffmann’s Photography Blog

Enterprise

Enterprise

Back in the days when I was a newspaper photographer, part of our job was to find “enterprise.” That meant looking for feature pictures as we drove between assignments. So when I woke up today and saw heavy fog, my old newspaper instincts took over. With snow still on the ground from last week’s storm, […]

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Sharing Videos

Sharing Videos

Recently I’ve needed to share not just still images, but videos. And YouTube just wasn’t going to do what I wanted. Then I discovered Vimeo. Since I’ve started shooting and producing videos with my digital SLRs, I needed a way for people to view them easily over the web. And I also wanted to be […]

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Stylized Printing

Stylized Printing

I was down in San Antonio for the Imaging USA Conference earlier this week. With some free time Tuesday morning, I took a walk through the print winners, and was struck by how few “straight” prints there were. Considering the state of the photography business these days, though, I shouldn’t have been surprised. As camera’s […]

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When Good is Good Enough

One of the great advantages of digital photography is that we’re able to control every step of the process. From capture to output, if you’ve got editing software and a printer, you can manage each step the image goes through. There’s a downside to that too. It takes time. That’s why sometimes I sacrifice quality […]

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Autofocus Adjustments

Autofocus Adjustments

One of the first things I look to when picking up a new camera is the menus. Body styles and button placements don’t change all that much, so there are few “WOW” moments on the outside of new models. Inside though, in the settings and menus, is where the manufacturers can really do some exciting […]

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Pixels are Cheap

Pixels are Cheap

I’ve always been one to shoot a lot of pictures. Maybe I’m insecure, or just love hearing that click. Lately I’ve been shooting more than ever, and that’s changing my workflow. My rule has always been, “shoot enough to make sure you’ve got the picture.” Whether that’s two frames or two-hundred, the priority is to […]

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