by Reed Hoffmann | Apr 21, 2018 | Action, Advanced, Camera Gear, Exposure, Intermediate, Lenses, Light, Travel, Wildlife, Workshops
This spring, due to some unusual scheduling, I led my fifth and six trips to Peru. The first, in March, included my second visit to the Peruvian Amazon. It’s a unique ecosystem, teeming with life, which would seem to make it a great place for photographers. However,...
by Reed Hoffmann | Mar 21, 2018 | Action, Advanced, Beginner, Camera Gear, Intermediate, Lenses, Light, Travel, Wildlife
One of my favorite words is “serendipity” – finding something you weren’t expecting. For me, serendipity is one of the great joys of photography. I go out expecting to photograph one thing, but instead find something different. And if I’m lucky, those surprises turn...
by Reed Hoffmann | Mar 8, 2018 | Action, Advanced, Camera Gear, Focus, Intermediate, Lenses, Technology
There’s nothing worse than not having faith that your gear is working properly. For photographers, the worst-case scenario is questioning the autofocus. A few years ago, one of the major manufacturers had a top-of-the-line body whose new focus system occasionally...
by Reed Hoffmann | Feb 7, 2018 | Action, Advanced, Archiving, Beginner, Camera Gear, Editing, Flash, Intermediate, Lenses, People, Technology, Travel, Video
If you volunteer your time to do photography for local charities, then your workflow – how you manage your time and photography – will determine how easy or difficult that is, and to some extent how good a job you do. In December I shot about 10,000 stills and three...
by Reed Hoffmann | Dec 21, 2017 | Action, Advanced, Camera Gear, Editing, Intermediate, Lenses, Photoshop
Last Saturday I shot the NCAA Division II Football Championship for the Associated Press. Normally they would have used one of their two local staffers to cover an event like this, but Saturday was a busy day for sports here. The Chiefs were playing the Chargers, the...
by Reed Hoffmann | Nov 28, 2017 | Action, Advanced, Beginner, Camera Gear, History, Holidays, Intermediate, Lenses
I’m sure everyone’s heard of Isaac Newton’s third law, which states that for every action, there is an equal and opposite reaction. This applies to photography as well, especially the part about reaction. And as opposed to Newton’s law, that...