by Reed Hoffmann | Jun 18, 2019 | Advanced, Beginner, Camera Gear, Filters, Intermediate, Lenses, Night Photography, Travel, Workshops
Last August after moving my son to LA, I took some time driving back to Kansas City to scout areas I thought would make for a good photography workshop. That scouting paid off with a great trip early this June, when I returned with six clients for four days of fun and...
by Reed Hoffmann | Jun 7, 2019 | Advanced, Beginner, Camera Gear, Intermediate, Lenses, People, Travel, Wildlife
I’ve led many photography trips to Africa, and for wildlife, it’s hard to beat the Serengeti. It’s relatively easy to get to, safe, good lodges and teeming with animals. But a few years ago, I started to hear more about Namibia, and what appealed to me was what it had...
by Reed Hoffmann | May 28, 2019 | Advanced, Beginner, Camera Gear, Composition, Intermediate, People, Technology
Late last Wednesday night, May 22, a tornado tore through parts of Jefferson City, MO. The next morning at 8:30 my phone rang, “Are you available for a news job today?” That’s how I ended up photographing the destruction that tornado left in its wake. When I moved to...
by Reed Hoffmann | Apr 18, 2019 | Advanced, Camera Gear, Exposure, Intermediate, Light, Night Photography
Everyone knows you can’t make pictures without at least some light. And smart photographers know that if you control the light, you can make pictures others can’t. That’s why I’ve always been a big fan of off-camera flash, got into light painting and recently started...
by Reed Hoffmann | Apr 2, 2019 | Advanced, Beginner, Camera Gear, Composition, Exposure, Filters, Intermediate, Light, Night Photography, Travel, Workshops
Iceland is a landscape photographer’s dream. Mountains, icebergs, glaciers, waterfalls, lakes, ocean, lava fields, hot springs, geysers and more, all in an area that’s easy to access. I made my first trip there in 2008, and have since taken groups on summer workshops...
by Reed Hoffmann | Mar 14, 2019 | Advanced, Archiving, Beginner, Editing, Intermediate, Lightroom, Photoshop, Technology
I always tell people that the most important aspect of a digital workflow is that it makes sense to you and is easy to repeat. Find a system that works and stick with it. But that doesn’t mean it should never change. Digital photography won’t stop evolving, and...
