by Reed Hoffmann | Feb 7, 2017 | Action, Advanced, Camera Gear, Computers, Editing, Exposure, Focus, Intermediate, Lenses
I’ve always enjoyed photographing sports. Each one requires knowledge to anticipate where the key action, or moments, might happen. Some, like golf, are physically demanding (no golf carts for photographers!), Baseball is all about fast reaction and timing. And a big...
by Reed Hoffmann | Nov 15, 2016 | Action, Advanced, Beginner, Camera Gear, Exposure, Intermediate, Light, Technology, Travel, Wildlife, Workshops
In the days of film, we shot low ASA’s to minimize grain. With digital, we learned that raising ISO (the term that replaced ASA) resulted in more visible noise and loss of color saturation, so we stayed away from that too. But with today’s cameras, sensors and...
by Reed Hoffmann | Oct 19, 2016 | Advanced, Beginner, Camera Gear, Education, Exposure, Intermediate, Light, People, Workshops
My education in lighting began back in 1980 with a pair of what we called “hot lights” (Lowell Tota-lights). Designed for TV location lighting, in addition to being bulky and putting out a lot of heat, they also regularly blew fuses in people’s homes....
by Reed Hoffmann | Aug 24, 2016 | Advanced, Archiving, Beginner, Computers, Intermediate, Technology, Travel
What if you could have precise GPS location information for every photo you shoot? And better yet, you could do that for free? You probably can, and here’s how. During an Africa workshop I taught one summer years ago, the other instructor (Bob Smith) told me he was...
by Reed Hoffmann | Aug 4, 2016 | Advanced, Beginner, Camera Gear, Intermediate, Technology
There are a lot of misconceptions, misperceptions, and just plain “misses” flying around out there about memory cards. I’ve been fortunate to work closely with both Lexar and SanDisk over the past fifteen years, and learned more than a few things about cards. So here...
by Reed Hoffmann | Jul 7, 2016 | Action, Advanced, Beginner, Camera Gear, Education, Intermediate, Lenses, Travel, Wildlife, Workshops
“Rhino!” That was the shout that electrified everyone in our truck. In six trips to the Serengeti, I had yet to see that most iconic, and most endangered, animal there. Although we weren’t close, it was a magical moment. And that’s what I tell everyone...
