by Reed Hoffmann | Oct 19, 2016 | Advanced, Beginner, Camera Gear, Education, Exposure, Intermediate, Light, People, Workshops
My education in lighting began back in 1980 with a pair of what we called “hot lights” (Lowell Tota-lights). Designed for TV location lighting, in addition to being bulky and putting out a lot of heat, they also regularly blew fuses in people’s homes....
by Reed Hoffmann | Aug 24, 2016 | Advanced, Archiving, Beginner, Computers, Intermediate, Technology, Travel
What if you could have precise GPS location information for every photo you shoot? And better yet, you could do that for free? You probably can, and here’s how. During the Africa workshop I taught this summer, the other instructor (Bob Smith) told me he was using a...
by Reed Hoffmann | Aug 4, 2016 | Advanced, Beginner, Camera Gear, Intermediate, Technology
There are a lot of misconceptions, misperceptions, and just plain “misses” flying around out there about memory cards. I’ve been fortunate to work closely with both Lexar and SanDisk over the past fifteen years, and learned more than a few things about cards. So here...
by Reed Hoffmann | Jul 7, 2016 | Action, Advanced, Beginner, Camera Gear, Education, Intermediate, Lenses, Travel, Wildlife, Workshops
“Rhino!” That was the shout that electrified everyone in our truck. In six trips to the Serengeti, I had yet to see that most iconic, and most endangered, animal there. Although we weren’t close, it was a magical moment. And that’s what I tell everyone...
by Reed Hoffmann | May 26, 2016 | Advanced, Archiving, Beginner, Computers, Editing, Intermediate, Technology, Travel
You’ve probably read that over the last year I’ve been using new photo software called Mylio, and been giving classes and workshops on it. One of the most common questions I hear is, “How do you use it?” While Mylio can be pretty simple at a basic...
by Reed Hoffmann | May 17, 2016 | Action, Advanced, Camera Gear, Focus, Intermediate, Lenses
Most people think that shooting a NASCAR race is all about loud cars running round a track. But the race is only part of that event. There are three other things happening that are as important, and often make better pictures: the preparations for the race, the people...
