by Reed Hoffmann | Sep 20, 2011 | Advanced, Camera Gear, Flash, People
One of my favorite accessories when doing flash photography is a VALS – Voice Activated Light Stand. In other words, a person you can direct to put a light where you need it. Recently my wife Sharon played this role for me, and is just one of the many reasons I...
by Reed Hoffmann | Sep 2, 2011 | Action, Advanced, Computers
Most of the time photographers tether their camera to the computer for instant feedback during a studio shoot. In my case, it was so I could deliver photos faster.I’ve connected my camera to the computer a few times over the years, usually so a client could see...
by Reed Hoffmann | Aug 18, 2011 | Advanced, Camera Gear, Composition, Lenses
PC (Perspective Control) lenses were first developed decades ago to bring tilt/shift functionality to 35mm cameras. View cameras have always been able to do this, but since 35mm cameras didn’t have bellows, they couldn’t. I recently had a chance to spend...
by Reed Hoffmann | Aug 2, 2011 | Advanced, Beginner, Composition, Education, Intermediate, People, Travel
Earlier this month I was able to attend the New England Camera Clubs Council annual conference, in Amherst, MA. I’d heard good things about it for years, and was pleased to find it lived up to its reputation. If you have a chance, you should really try to...
by Reed Hoffmann | Jun 16, 2011 | Advanced, Camera Gear, Flash, Light, People
When you’re lucky, everything goes right during a shoot. Subject, location, exposure and equipment all work together for you. But without good light, none of the rest matters. I recently had an assignment to photograph Aldon Smith. A native of Kansas City, Aldon went...
by Reed Hoffmann | May 28, 2011 | Advanced, Camera Gear, Computers, Exposure, Intermediate
All of us live with things we’d rather not think about. Whether earthquakes, hurricanes, floods or snowstorms, it’s easier to just hope they don’t happen. Where I live it’s tornadoes, and we saw this past week we really do have to think about...
