by Reed Hoffmann | Feb 7, 2018 | Action, Advanced, Archiving, Beginner, Camera Gear, Editing, Flash, Intermediate, Lenses, People, Technology, Travel, Video
If you volunteer your time to do photography for local charities, then your workflow – how you manage your time and photography – will determine how easy or difficult that is, and to some extent how good a job you do. In December I shot about 10,000 stills and three...
by Reed Hoffmann | Feb 1, 2018 | Advanced, Beginner, Camera Gear, Exposure, Intermediate, Lenses, Travel
So there I am, cold and tired and up way too early, watching clouds obscure yet another eclipse. “Why”, I ask myself, “why?” Last summer I chased the total solar eclipse, managing to find a relatively clear area about 15-minutes before the sun...
by Reed Hoffmann | Dec 21, 2017 | Action, Advanced, Camera Gear, Editing, Intermediate, Lenses, Photoshop
Last Saturday I shot the NCAA Division II Football Championship for the Associated Press. Normally they would have used one of their two local staffers to cover an event like this, but Saturday was a busy day for sports here. The Chiefs were playing the Chargers, the...
by Reed Hoffmann | Nov 28, 2017 | Action, Advanced, Beginner, Camera Gear, History, Holidays, Intermediate, Lenses
I’m sure everyone’s heard of Isaac Newton’s third law, which states that for every action, there is an equal and opposite reaction. This applies to photography as well, especially the part about reaction. And as opposed to Newton’s law, that...
by Reed Hoffmann | Oct 25, 2017 | Advanced, Beginner, Camera Gear, Editing, Exposure, Intermediate, Light, Photoshop, Workshops
On a recent workshop in the alps, we had a sunset shoot scheduled for the Matterhorn. As impressive as the Matterhorn was, my eye was caught by something else there – an observatory. Our group had taken the cog railway to the top of Gornergrat for the evening session....
by Reed Hoffmann | Sep 26, 2017 | Action, Advanced, Camera Gear, Exposure, Filters, Intermediate, Light, Travel, Wildlife
“With great risk comes great reward,” is one of Thomas Jefferson’s great quotes. That’s a good way to sum up the Alaska polar bear adventure I just ran. We took a gamble on a very out-of-the-way place and the weather, and came up with a big win. Here’s how that came...
