by Reed Hoffmann | Nov 15, 2016 | Action, Advanced, Beginner, Camera Gear, Exposure, Intermediate, Light, Technology, Travel, Wildlife, Workshops
In the days of film, we shot low ASA’s to minimize grain. With digital, we learned that raising ISO (the term that replaced ASA) resulted in more visible noise and loss of color saturation, so we stayed away from that too. But with today’s cameras, sensors and...
by Reed Hoffmann | Oct 19, 2016 | Advanced, Beginner, Camera Gear, Education, Exposure, Intermediate, Light, People, Workshops
My education in lighting began back in 1980 with a pair of what we called “hot lights” (Lowell Tota-lights). Designed for TV location lighting, in addition to being bulky and putting out a lot of heat, they also regularly blew fuses in people’s homes....
by Reed Hoffmann | Aug 4, 2016 | Advanced, Beginner, Camera Gear, Intermediate, Technology
There are a lot of misconceptions, misperceptions, and just plain “misses” flying around out there about memory cards. I’ve been fortunate to work closely with both Lexar and SanDisk over the past fifteen years, and learned more than a few things about cards. So here...
by Reed Hoffmann | Jul 7, 2016 | Action, Advanced, Beginner, Camera Gear, Education, Intermediate, Lenses, Travel, Wildlife, Workshops
“Rhino!” That was the shout that electrified everyone in our truck. In six trips to the Serengeti, I had yet to see that most iconic, and most endangered, animal there. Although we weren’t close, it was a magical moment. And that’s what I tell everyone...
by Reed Hoffmann | May 17, 2016 | Action, Advanced, Camera Gear, Focus, Intermediate, Lenses
Most people think that shooting a NASCAR race is all about loud cars running round a track. But the race is only part of that event. There are three other things happening that are as important, and often make better pictures: the preparations for the race, the people...
by Reed Hoffmann | Apr 10, 2016 | Beginner, Camera Gear, Exposure, Flash, Intermediate, Light, Travel
As long as I can remember, I’ve loved visiting Washington, DC. First it was for museums like the Smithsonian, then after I got into photography it was to take pictures. One of my favorite places to do that now is on the National Mall, especially after dark. Which is...
