by Reed Hoffmann | Oct 13, 2014 | Advanced, Beginner, Computers, Editing, History, Intermediate, Photoshop, Technology
I’m in the midst of a major workflow change, and in a way I’m coming full circle. I began using Photoshop in the early 90s when we started scanning film to digitize it for the newspaper. Which was a godsend, because before that we had to print our color photos, which...
by Reed Hoffmann | Apr 30, 2014 | Beginner, Computers, Editing, Education, Intermediate, Photoshop, Printing, Technology
On the long list of topics that people find confusing about digital photography, resolution is near the top. I recently had a note from a friend who was making prints, and they came back “pixelated.” When I read that, I was 90% sure the problem was...
by Reed Hoffmann | Aug 22, 2013 | Action, Advanced, Beginner, Camera Gear, Editing, Intermediate, Lenses, Technology
Last week I covered a preseason game between the Kansas City Chiefs and the San Francisco 49ers. My first experience with NFL football came in the summer of 1980. I had just started working for a newspaper in Rochester, NY, and my boss asked if I wanted to cover the...
by Reed Hoffmann | May 1, 2013 | Action, Advanced, Computers, Editing
I’ve covered professional sports for over thirty years now, and have no hesitation when someone asks me which one’s the hardest. Baseball, hands down. Earlier this week I was assigned to cover three Kansas City Royals games for The Associated Press. Here’s a run-down...
by Reed Hoffmann | Feb 1, 2013 | Advanced, Composition, Editing, Intermediate, Light, Travel
Almost every year I teach a Nikon School in Berkeley. There are some places on earth that have more than their fair share of beauty, and the Bay area is one of them. Point Lobos, Muir Woods, The Golden Gate Bridge, and on and on – the area doesn’t lack for photo...
by Reed Hoffmann | Dec 21, 2012 | Action, Advanced, Camera Gear, Computers, Editing, Lenses, People, Travel, Video
This December was the fourth in a row I’ve spent a week at a ski resort in Colorado, doing very little skiing. Instead I’m shooting pictures and video. That’s because I’m there to help Disabled Sports USA document their Ski Spectacular, a week of teaching disabled...
