by Reed Hoffmann | May 2, 2016 | Advanced, Beginner, Composition, Education, Intermediate, Light, Travel, Wildlife, Workshops
If you’ve ever driven the California coast, you understand why it’s so popular with poets and songwriters. Highway 1, south of San Francisco and through Big Sur, must be one of the most beautiful coastlines in the world. What makes it so attractive? It’s rough, with...
by Reed Hoffmann | Feb 2, 2016 | Advanced, Beginner, Camera Gear, Education, Intermediate, Lenses, People, Technology
Having lots of menu choices and switches on our cameras today is both good and bad. It’s great to have options, but can be difficult to figure them out. Nowhere is that more apparent than with autofocus. Over the last six months I’ve had several shoots with time to...
by Reed Hoffmann | Jan 7, 2016 | Advanced, Beginner, Education, Intermediate, People, Travel, Workshops
This April I’m returning to Peru, which is an exceptional trip and there are still a few spots open. Having led workshops there a few times, I’ve found that while people come for Machu Picchu and the Incan ruins (which are as spectacular as you’ve heard), they find...
by Reed Hoffmann | Dec 27, 2015 | Advanced, Beginner, Camera Gear, Education, Intermediate, Lenses, Light, People, Travel, Workshops
In 2001, when I was new to leading photography workshops, I was invited to take a group to India. It was beautiful but exhausting. The sights, smells, colors and sounds were overwhelming. Last month I took a group to India again, for the Mentor Series, and this time...
by Reed Hoffmann | Dec 8, 2015 | Beginner, Camera Gear, Editing, Education, Filters, Flash, Holidays, Intermediate, Workshops
It’s that gifting time of year again, so here’s a list of suggestions for that photographer near and dear to you. Some will make them better photographers, expand what they can do, keep them comfortable or just be fun. Some are expensive, some aren’t....
by Reed Hoffmann | Sep 17, 2015 | Beginner, Camera Gear, Composition, Education, Exposure, Flash, Intermediate, Light
I’m a big fan of planning. Thinking through what you’re going to do, having the right gear, being prepared – those are all important to being successful. But things don’t always go the way we plan. So it’s just as important to be flexible, prepared to toss that...
