by Reed Hoffmann | Nov 15, 2016 | Action, Advanced, Beginner, Camera Gear, Exposure, Intermediate, Light, Technology, Travel, Wildlife, Workshops
In the days of film, we shot low ASA’s to minimize grain. With digital, we learned that raising ISO (the term that replaced ASA) resulted in more visible noise and loss of color saturation, so we stayed away from that too. But with today’s cameras, sensors and...
by Reed Hoffmann | Oct 19, 2016 | Advanced, Beginner, Camera Gear, Education, Exposure, Intermediate, Light, People, Workshops
My education in lighting began back in 1980 with a pair of what we called “hot lights” (Lowell Tota-lights). Designed for TV location lighting, in addition to being bulky and putting out a lot of heat, they also regularly blew fuses in people’s homes....
by Reed Hoffmann | Sep 27, 2016 | Beginner, Composition, Exposure, Intermediate, Light, Travel
I love fall, with its cooler temperatures and changing color. And as a photographer, I try to take advantage of that color, since it only happens once a year and is so brief. I got a head start this year thanks to an assignment in Colorado. Going up near 10,000-feet,...
by Reed Hoffmann | Sep 6, 2016 | Beginner, Composition, Exposure, Flash, Intermediate, Light, People
Here in Kansas City, we live less than an hour from a place that becomes an unusually eye-catching photo spot once a year: Ted Grinter’s Sunflower Field. When the flowers are at peak, the owners not only allow but encourage the public to come out and traipse...
by Reed Hoffmann | Apr 10, 2016 | Beginner, Camera Gear, Exposure, Flash, Intermediate, Light, Travel
As long as I can remember, I’ve loved visiting Washington, DC. First it was for museums like the Smithsonian, then after I got into photography it was to take pictures. One of my favorite places to do that now is on the National Mall, especially after dark. Which is...
by Reed Hoffmann | Sep 17, 2015 | Beginner, Camera Gear, Composition, Education, Exposure, Flash, Intermediate, Light
I’m a big fan of planning. Thinking through what you’re going to do, having the right gear, being prepared – those are all important to being successful. But things don’t always go the way we plan. So it’s just as important to be flexible, prepared to toss that...
