by Reed Hoffmann | Mar 7, 2017 | Advanced, Beginner, Camera Gear, Exposure, Intermediate, Light, Travel, Workshops
I’m teaching a workshop for Best Buy this week in Tucson, and wanted to take advantage of being in the desert. So last night I took a stroll out among the cactus to do some light painting. Here are the steps I go through when doing that: 1 –...
by Reed Hoffmann | Feb 7, 2017 | Action, Advanced, Camera Gear, Computers, Editing, Exposure, Focus, Intermediate, Lenses
I’ve always enjoyed photographing sports. Each one requires knowledge to anticipate where the key action, or moments, might happen. Some, like golf, are physically demanding (no golf carts for photographers!), Baseball is all about fast reaction and timing. And a big...
by Reed Hoffmann | Nov 15, 2016 | Action, Advanced, Beginner, Camera Gear, Exposure, Intermediate, Light, Technology, Travel, Wildlife, Workshops
In the days of film, we shot low ASA’s to minimize grain. With digital, we learned that raising ISO (the term that replaced ASA) resulted in more visible noise and loss of color saturation, so we stayed away from that too. But with today’s cameras, sensors and...
by Reed Hoffmann | Oct 19, 2016 | Advanced, Beginner, Camera Gear, Education, Exposure, Intermediate, Light, People, Workshops
My education in lighting began back in 1980 with a pair of what we called “hot lights” (Lowell Tota-lights). Designed for TV location lighting, in addition to being bulky and putting out a lot of heat, they also regularly blew fuses in people’s homes....
by Reed Hoffmann | Sep 27, 2016 | Beginner, Composition, Exposure, Intermediate, Light, Travel
I love fall, with its cooler temperatures and changing color. And as a photographer, I try to take advantage of that color, since it only happens once a year and is so brief. I got a head start this year thanks to an assignment in Colorado. Going up near 10,000-feet,...
by Reed Hoffmann | Sep 6, 2016 | Beginner, Composition, Exposure, Flash, Intermediate, Light, People
Here in Kansas City, we live less than an hour from a place that becomes an unusually eye-catching photo spot once a year: Ted Grinter’s Sunflower Field. When the flowers are at peak, the owners not only allow but encourage the public to come out and traipse...
