by Reed Hoffmann | Sep 6, 2016 | Beginner, Composition, Exposure, Flash, Intermediate, Light, People
Here in Kansas City, we live less than an hour from a place that becomes an unusually eye-catching photo spot once a year: Ted Grinter’s Sunflower Field. When the flowers are at peak, the owners not only allow but encourage the public to come out and traipse...
by Reed Hoffmann | Aug 24, 2016 | Advanced, Archiving, Beginner, Computers, Intermediate, Technology, Travel
What if you could have precise GPS location information for every photo you shoot? And better yet, you could do that for free? You probably can, and here’s how. During an Africa workshop I taught one summer years ago, the other instructor (Bob Smith) told me he was...
by Reed Hoffmann | Aug 4, 2016 | Advanced, Beginner, Camera Gear, Intermediate, Technology
There are a lot of misconceptions, misperceptions, and just plain “misses” flying around out there about memory cards. I’ve been fortunate to work closely with both Lexar and SanDisk over the past fifteen years, and learned more than a few things about cards. So here...
by Reed Hoffmann | Jul 23, 2016 | Beginner, Composition, Intermediate, Light, Travel, Wildlife, Workshops
If you’ve ever been to Iceland, you know that its name is misleading. Yes there’s some ice, but in summer it’s a landscaper’s dream. Jagged mountains, lush fields, waterfalls, geysers and hot springs, fjords, glaciers, icebergs, ocean – an...
by Reed Hoffmann | Jul 7, 2016 | Action, Advanced, Beginner, Camera Gear, Education, Intermediate, Lenses, Travel, Wildlife, Workshops
“Rhino!” That was the shout that electrified everyone in our truck. In six trips to the Serengeti, I had yet to see that most iconic, and most endangered, animal there. Although we weren’t close, it was a magical moment. And that’s what I tell everyone...
by Reed Hoffmann | Jun 14, 2016 | Beginner, History, Intermediate, People, Travel
I recently led my fourth workshop to Peru, and it’s become one of my favorite trips. There are a lot of reasons why: it’s easy to get to (no jet lag), the food is good, prices are reasonable and there’s amazing history and culture. But the main reason is the people....