by Reed Hoffmann | Mar 30, 2012 | Advanced, Exposure, Intermediate, Lenses, Light, People
Last week I shot some high school senior portraits for a friend’s daughter. As always, the three words “Subject, Light, Background” ruled what I did during the shoot. I already had my subject, so I needed to find good backgrounds and think about how I would use the...
by Reed Hoffmann | Mar 15, 2012 | Advanced, Archiving, Computers, Intermediate
As internet connections have gotten faster, I’ve started relying more and more on the cloud to store and synchronize data. Dropbox has been my main tool for that, but thanks to a great offer from Box, I’m starting to use them too. Most people are using the cloud...
by Reed Hoffmann | Feb 27, 2012 | Advanced, Computers, Intermediate, Travel
There’s a lot of talk about 2012 being the year of the ultraportable computer, and that’s good news for us photographers. Two years ago I had an assignment to follow a group of disabled vets climbing Mt. Kilimanjaro in Africa. I needed to be able to download, check my...
by Reed Hoffmann | Feb 14, 2012 | Beginner, Composition, Exposure, Intermediate, Lenses, People
Every workshop I teach, I preach “Subject, Light, Background.” Remembering those three simple words – thinking about them – will almost always improve your pictures. And they often help each other, so working on one can usually improve the others. Recently I was...
by Reed Hoffmann | Jan 28, 2012 | Archiving, Beginner, Computers, Intermediate
I’m not much for New Year’s resolutions, but there’s one thing I do every year at this time. So if someone asks what my resolution is, I always say, “I’m going to get organized.” For me that means every January I go through my images from...
by Reed Hoffmann | Jan 15, 2012 | Beginner, Exposure, Flash, Intermediate, People
I was on the road teaching a workshop last week, and part of it involved giving a little how-to on the basics of off-camera flash. The group was amazed at how easy it is. That’s true now, but it wasn’t always that way. Back in the old days (pre-2004), getting...
