by Reed Hoffmann | Mar 7, 2017 | Advanced, Beginner, Camera Gear, Exposure, Intermediate, Light, Travel, Workshops
I’m teaching a workshop for Best Buy this week in Tucson, and wanted to take advantage of being in the desert. So last night I took a stroll out among the cactus to do some light painting. Here are the steps I go through when doing that: 1 –...
by Reed Hoffmann | Feb 20, 2017 | Action, Advanced, Beginner, Camera Gear, Composition, Intermediate, Lenses, Light, Travel, Wildlife, Workshops
In the summer of 2015 I was the photographer on a ship in the Arctic, and the staff there kept telling me if I liked the Arctic, I’d love the Antarctic. They were right. This January I led a photography workshop to the Antarctic Peninsula on a One Ocean Expeditions...
by Reed Hoffmann | Dec 7, 2016 | Action, Archiving, Beginner, Camera Gear, Flash, Focus, Intermediate, Lenses, Light
One of the biggest challenges facing photographers is finding new and different ways to make pictures. That’s especially true when shooting something you’ve shot before. Which means it’s time to think through your options. For the last eight years...
by Reed Hoffmann | Nov 22, 2016 | Beginner, Composition, Education, Intermediate, Light, People, Travel, Workshops
“Of all the places you’ve been for photography, which is your favorite?” That’s a question I hear a lot, but there’s no one, easy answer. Are you asking about landscape photography? People? Wildlife? It depends on what you most like...
by Reed Hoffmann | Nov 15, 2016 | Action, Advanced, Beginner, Camera Gear, Exposure, Intermediate, Light, Technology, Travel, Wildlife, Workshops
In the days of film, we shot low ASA’s to minimize grain. With digital, we learned that raising ISO (the term that replaced ASA) resulted in more visible noise and loss of color saturation, so we stayed away from that too. But with today’s cameras, sensors and...
by Reed Hoffmann | Oct 19, 2016 | Advanced, Beginner, Camera Gear, Education, Exposure, Intermediate, Light, People, Workshops
My education in lighting began back in 1980 with a pair of what we called “hot lights” (Lowell Tota-lights). Designed for TV location lighting, in addition to being bulky and putting out a lot of heat, they also regularly blew fuses in people’s homes....
