by Reed Hoffmann | Mar 29, 2015 | Action, Advanced, Education, Flash, Intermediate, Light, People, Workshops
I love working with flash because it lets you change the light, which offers a new to make different pictures. And used properly, it expands what you can do creatively. Recently I taught a light workshop for Mentor Series in Nevada, and wanted to write...
by Reed Hoffmann | Feb 23, 2015 | Beginner, Camera Gear, Exposure, Flash, Intermediate, Light, People, Travel, Workshops
As I watched – and ground my teeth – I realized it was simply a matter of ignorance. They just didn’t know any better. Here we were at an incredible photo op, and people were using direct flash! Don’t get me wrong. I’m a big fan of flash. Used properly, it lets...
by Reed Hoffmann | Jan 11, 2015 | Beginner, Camera Gear, Editing, Exposure, Flash, Focus, Holidays, Intermediate, People
A friend recently sent me some photos he was unhappy with, and asked my opinion. Looking at them, I saw he’d done a lot of things right, and had the right idea. But shallow depth of field, and being very critical of image quality were creating his issues. Let’s look...
by Reed Hoffmann | Dec 18, 2014 | Action, Camera Gear, Composition, Flash, Intermediate, Lenses, People
Seven years ago, thanks to a generous grant from Microsoft, I began a project to help Disabled Sports USA build a photo and video library from their events. DSUSA is an organization that helps disabled people become active in sports and is run by a...
by Reed Hoffmann | Jun 26, 2014 | Advanced, Beginner, Intermediate, People, Printing, Travel, Workshops
A few years ago a student asked me, “What do you do with all your pictures?” They went on to say they’d hung all they could, and given away many as presents. But then what? I explained that for me, the process of shooting pictures was its own reward. And while I...
by Reed Hoffmann | Mar 12, 2014 | Advanced, Camera Gear, Flash, Intermediate, Light, People
The last few months I’ve had a number of assignments I haven’t had time to write about, so here’s a story about the first of them. This shoot was for a local company, Brookside Optical. Leon, the owner, called and asked if I could shoot a series of eyeglass frames...
