by Reed Hoffmann | Aug 31, 2015 | Beginner, Camera Gear, Education, Exposure, Flash, Intermediate, Light, People
A long time ago I learned the hard way that the more I tried to do fancy lighting for portraits, the less likely I’d get a good picture. So my rule became “simple is good.” And that’s just what I did last week. I’ve got a friend who coaches his kids’ sports, and...
by Reed Hoffmann | Jun 30, 2015 | Advanced, Beginner, Intermediate, People, Travel, Wildlife, Workshops
If you follow my Facebook page, then you know I’ve just returned from leading a photo safari to Africa. That marks my eighth wildlife workshop trip to Africa, and the sixth to Tanzania and the Serengeti. When people hear how many times I’ve been there, they inevitably...
by Reed Hoffmann | May 27, 2015 | Beginner, Composition, Editing, Intermediate, People
We recently attended our daughter’s college graduation, and, of course, I was there shooting pictures. Which reminded me of two great ways to make your photography better: shoot lots and edit tightly. We’re all familiar with the saying, “don’t put your eggs in one...
by Reed Hoffmann | Apr 13, 2015 | Beginner, Education, History, Intermediate, People
I’ve been blessed in many ways over the years, mainly with a great family and amazing wife. But I’ve also been blessed professionally, being lucky enough to know photographers who have freely shared their knowledge and passion for photography. When I took up...
by Reed Hoffmann | Mar 29, 2015 | Action, Advanced, Education, Flash, Intermediate, Light, People, Workshops
I love working with flash because it lets you change the light, which offers a new to make different pictures. And used properly, it expands what you can do creatively. Recently I taught a light workshop for Mentor Series in Nevada, and wanted to write...
by Reed Hoffmann | Feb 23, 2015 | Beginner, Camera Gear, Exposure, Flash, Intermediate, Light, People, Travel, Workshops
As I watched – and ground my teeth – I realized it was simply a matter of ignorance. They just didn’t know any better. Here we were at an incredible photo op, and people were using direct flash! Don’t get me wrong. I’m a big fan of flash. Used properly, it lets...