by Reed Hoffmann | Dec 26, 2019 | Action, Advanced, Beginner, Camera Gear, Exposure, Focus, Intermediate, Lenses, Photoshop
On Sunday, December 15th, Kansas City was hit with a heavy snowstorm. At the same time, the Kansas City Chiefs were playing the Denver Broncos at Arrowhead Stadium. I was shooting the game for the Associated Press, and since then people have asked me what it was like....
by Reed Hoffmann | Mar 14, 2019 | Advanced, Archiving, Beginner, Editing, Intermediate, Lightroom, Photoshop, Technology
I always tell people that the most important aspect of a digital workflow is that it makes sense to you and is easy to repeat. Find a system that works and stick with it. But that doesn’t mean it should never change. Digital photography won’t stop evolving, and...
by Reed Hoffmann | Dec 29, 2018 | Advanced, Camera Gear, Computers, Editing, Intermediate, Photoshop, Technology
Personally, I’m a fan of shallow depth of field because it helps keep the viewer’s attention where I want it. There are times, though, where I’d like as much sharpness throughout the entire image as possible. And that’s more challenging because greater depth of field...
by Reed Hoffmann | Dec 21, 2017 | Action, Advanced, Camera Gear, Editing, Intermediate, Lenses, Photoshop
Last Saturday I shot the NCAA Division II Football Championship for the Associated Press. Normally they would have used one of their two local staffers to cover an event like this, but Saturday was a busy day for sports here. The Chiefs were playing the Chargers, the...
by Reed Hoffmann | Oct 25, 2017 | Advanced, Beginner, Camera Gear, Editing, Exposure, Intermediate, Light, Photoshop, Workshops
On a recent workshop in the alps, we had a sunset shoot scheduled for the Matterhorn. As impressive as the Matterhorn was, my eye was caught by something else there – an observatory. Our group had taken the cog railway to the top of Gornergrat for the evening session....
by Reed Hoffmann | Sep 9, 2017 | Advanced, Beginner, Composition, Editing, Education, Intermediate, Photoshop, Technology
I’ve just finished the fourth image critique of submitted photos. To view it, simply click on the image below. You can make the video play full screen, where it will be easier to see the edits I do, by clicking the icon in the lower right (between the...
