by Reed Hoffmann | Aug 4, 2016 | Advanced, Beginner, Camera Gear, Intermediate, Technology
There are a lot of misconceptions, misperceptions, and just plain “misses” flying around out there about memory cards. I’ve been fortunate to work closely with both Lexar and SanDisk over the past fifteen years, and learned more than a few things about cards. So here...
by Reed Hoffmann | May 26, 2016 | Advanced, Archiving, Beginner, Computers, Editing, Intermediate, Technology, Travel
You’ve probably read that over the last year I’ve been using new photo software called Mylio, and been giving classes and workshops on it. One of the most common questions I hear is, “How do you use it?” While Mylio can be pretty simple at a basic...
by Reed Hoffmann | Feb 2, 2016 | Advanced, Beginner, Camera Gear, Education, Intermediate, Lenses, People, Technology
Having lots of menu choices and switches on our cameras today is both good and bad. It’s great to have options, but can be difficult to figure them out. Nowhere is that more apparent than with autofocus. Over the last six months I’ve had several shoots with time to...
by Reed Hoffmann | Jun 13, 2015 | Action, Advanced, Camera Gear, Education, Exposure, Flash, Intermediate, Light, Technology
One of the unique “gifts” of photography is its ability to stop time. We can freeze a moment and study it, which we can’t do with our eyes alone. Athletes in the air, a baseball coming off a bat, dogs in mid-bark are all photos we love to look at for that reason. And...
by Reed Hoffmann | Jan 27, 2015 | Camera Gear, Flash, Intermediate, Light, Technology
Late last year Nikon introduced the SB-500 Speedlight, a small flash powered by two AA batteries. I was curious, but figured it would be too low-powered to do much good. Boy was I wrong. There are times where being smaller is actually a good thing. Since it only...
by Reed Hoffmann | Oct 13, 2014 | Advanced, Beginner, Computers, Editing, History, Intermediate, Photoshop, Technology
I’m in the midst of a major workflow change, and in a way I’m coming full circle. I began using Photoshop in the early 90s when we started scanning film to digitize it for the newspaper. Which was a godsend, because before that we had to print our color photos, which...
