by Reed Hoffmann | Oct 10, 2019 | Action, Advanced, Camera Gear, Editing, Intermediate, Lenses
Sunday night I was on the sidelines shooting the NFL game between the Chiefs and Colts. By the time the game started, though, I was already halfway through my day’s work. Here’s what goes into covering a pro football photography assignment for a major wire service....
by Reed Hoffmann | Mar 14, 2019 | Advanced, Archiving, Beginner, Editing, Intermediate, Lightroom, Photoshop, Technology
I always tell people that the most important aspect of a digital workflow is that it makes sense to you and is easy to repeat. Find a system that works and stick with it. But that doesn’t mean it should never change. Digital photography won’t stop evolving, and...
by Reed Hoffmann | Mar 7, 2019 | Action, Advanced, Composition, Education, Intermediate, Lenses, Travel, Wildlife, Workshops
In December a message popped up on my phone that resulted in me spending January in the Antarctic. One Ocean Expeditions runs trips to the Antarctic in winter (it’s summer down there) and the Arctic in summer, and I’d taught photography on one of their ships in the...
by Reed Hoffmann | Sep 20, 2018 | Advanced, Beginner, Camera Gear, Exposure, Filters, Flash, Light, Night Photography, Video
One of the challenges in photography is figuring out what to do when plans don’t work out. To me, those challenges really show what kind of photographer you are, whether you can improvise. That’s why I rarely plan a shoot with just one photo in mind. I try to...
by Reed Hoffmann | Nov 28, 2017 | Action, Advanced, Beginner, Camera Gear, History, Holidays, Intermediate, Lenses
I’m sure everyone’s heard of Isaac Newton’s third law, which states that for every action, there is an equal and opposite reaction. This applies to photography as well, especially the part about reaction. And as opposed to Newton’s law, that...
