Reed Hoffmann’s Photography Blog

Underwater World

Underwater World

I’ve just returned from another trip to the Galapagos Islands of Ecuador, and thanks to a new camera housing from Fantasea, brought home some nice shots from underwater as well as above. When most people think of the Galapagos, they think of all the amazing animals found on the islands there. From the the iguanas […]

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Out of Africa

Out of Africa

Last weekend I returned from leading my third photo safari to Africa. This time it was to Botswana, and once again it was a great trip. When American Photo (www.mentorseries.com) asked me to go, I jumped at the opportunity. I’ve been fortunate to see much of the world thanks to photography, and Africa remains one […]

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Beyond Automatic

Beyond Automatic

This past weekend I was in Dallas teaching Nikon School. One of my resolutions for the new year was to try to get out and shoot in as many cities I visit as possible. Heading into Dallas I knew the weather would be good, and we’d be in a location not far from downtown. I […]

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House of Flying Dogs

House of Flying Dogs

Every now and then I set up our living room as a studio for doing some portraits. And each time I do that, my dogs think they should be the subjects. It’s true. Whenever I get out the light stands and hang the backdrop, the dogs make a beeline for it and plop down. Maybe […]

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Enterprise

Enterprise

Back in the days when I was a newspaper photographer, part of our job was to find “enterprise.” That meant looking for feature pictures as we drove between assignments. So when I woke up today and saw heavy fog, my old newspaper instincts took over. With snow still on the ground from last week’s storm, […]

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Sharing Videos

Sharing Videos

Recently I’ve needed to share not just still images, but videos. And YouTube just wasn’t going to do what I wanted. Then I discovered Vimeo. Since I’ve started shooting and producing videos with my digital SLRs, I needed a way for people to view them easily over the web. And I also wanted to be […]

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Stylized Printing

Stylized Printing

I was down in San Antonio for the Imaging USA Conference earlier this week. With some free time Tuesday morning, I took a walk through the print winners, and was struck by how few “straight” prints there were. Considering the state of the photography business these days, though, I shouldn’t have been surprised. As camera’s […]

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When Good is Good Enough

One of the great advantages of digital photography is that we’re able to control every step of the process. From capture to output, if you’ve got editing software and a printer, you can manage each step the image goes through. There’s a downside to that too. It takes time. That’s why sometimes I sacrifice quality […]

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