by Reed Hoffmann | May 2, 2016 | Advanced, Beginner, Composition, Education, Intermediate, Light, Travel, Wildlife, Workshops
If you’ve ever driven the California coast, you understand why it’s so popular with poets and songwriters. Highway 1, south of San Francisco and through Big Sur, must be one of the most beautiful coastlines in the world. What makes it so attractive? It’s rough, with...
by Reed Hoffmann | Mar 29, 2016 | Advanced, Archiving, Beginner, Editing, Intermediate, Travel
We like to joke that picking our best pictures is like being asked which child we love most – it’s an impossible task. But our pictures don’t have feelings, so there’s no harm in choosing, it’s just hard work. And that’s something we have to learn to do as...
by Reed Hoffmann | Mar 15, 2016 | Action, Advanced, Beginner, Camera Gear, Intermediate, Lenses
Ref’s butts. That’s what we spend a lot of time looking at, and cursing, when photographing basketball. Despite that, it’s always been one of my favorite sports to shoot. Nearly constant action, just ten players, only a few officials to get in the way,...
by Reed Hoffmann | Feb 2, 2016 | Advanced, Beginner, Camera Gear, Education, Intermediate, Lenses, People, Technology
Having lots of menu choices and switches on our cameras today is both good and bad. It’s great to have options, but can be difficult to figure them out. Nowhere is that more apparent than with autofocus. Over the last six months I’ve had several shoots with time to...
by Reed Hoffmann | Jan 15, 2016 | Advanced, Beginner, Camera Gear, Intermediate, Lenses, Travel, Wildlife, Workshops
This summer I’m leading another photo safari to Tanzania and the Serengeti, for Mentor Series. I’ve led this same trip five times previously, so thought I’d write a story telling those attending what to expect. And, if you’re interested in doing a trip like this in...
by Reed Hoffmann | Jan 7, 2016 | Advanced, Beginner, Education, Intermediate, People, Travel, Workshops
This April I’m returning to Peru, which is an exceptional trip and there are still a few spots open. Having led workshops there a few times, I’ve found that while people come for Machu Picchu and the Incan ruins (which are as spectacular as you’ve heard), they find...
