by Reed Hoffmann | Oct 14, 2011 | Beginner, Camera Gear, Intermediate, Travel
I’m often asked what gear I take when traveling. And the answer is always the same – it depends on what I want to do. In the case of our recent vacation to Italy, the plan was to relax and enjoy the time together, not be out shooting from pre-dawn into night. Which...
by Reed Hoffmann | Oct 2, 2011 | Advanced, Camera Gear, Composition, Exposure, Intermediate, Light, Travel
My wife and I just returned from a vacation to Italy (yes, it was wonderful).The second night there, Sharon was tired and went to bed early, so I decided to take a walk. And was reminded once again that skill is important in photography, but luck can be even better. I...
by Reed Hoffmann | Sep 20, 2011 | Advanced, Camera Gear, Flash, People
One of my favorite accessories when doing flash photography is a VALS – Voice Activated Light Stand. In other words, a person you can direct to put a light where you need it. Recently my wife Sharon played this role for me, and is just one of the many reasons I...
by Reed Hoffmann | Aug 18, 2011 | Advanced, Camera Gear, Composition, Lenses
PC (Perspective Control) lenses were first developed decades ago to bring tilt/shift functionality to 35mm cameras. View cameras have always been able to do this, but since 35mm cameras didn’t have bellows, they couldn’t. I recently had a chance to spend...
by Reed Hoffmann | Jun 16, 2011 | Advanced, Camera Gear, Flash, Light, People
When you’re lucky, everything goes right during a shoot. Subject, location, exposure and equipment all work together for you. But without good light, none of the rest matters. I recently had an assignment to photograph Aldon Smith. A native of Kansas City, Aldon went...
by Reed Hoffmann | Jun 8, 2011 | Beginner, Camera Gear, Intermediate, Travel
Last weekend I taught Nikon School in San Diego with my friend Nick Didlick. When the school was over Sunday afternoon, we hopped in our rental car and headed east. For the last couple of years we’ve wanted to go to the Salton Sea, and this was our chance. The...
