by Reed Hoffmann | Nov 14, 2011 | Advanced, Beginner, Camera Gear, Exposure, Intermediate, Light, People
As someone who loves taking pictures, I try to have a camera whenever possible. It’s not always convenient to carry an SLR, though, and point-and-shoots can be disappointing. So I was happy to hear that Nikon was entering the “small camera with larger...
by Reed Hoffmann | Oct 14, 2011 | Beginner, Camera Gear, Intermediate, Travel
I’m often asked what gear I take when traveling. And the answer is always the same – it depends on what I want to do. In the case of our recent vacation to Italy, the plan was to relax and enjoy the time together, not be out shooting from pre-dawn into night. Which...
by Reed Hoffmann | Oct 2, 2011 | Advanced, Camera Gear, Composition, Exposure, Intermediate, Light, Travel
My wife and I just returned from a vacation to Italy (yes, it was wonderful).The second night there, Sharon was tired and went to bed early, so I decided to take a walk. And was reminded once again that skill is important in photography, but luck can be even better. I...
by Reed Hoffmann | Sep 20, 2011 | Advanced, Camera Gear, Flash, People
One of my favorite accessories when doing flash photography is a VALS – Voice Activated Light Stand. In other words, a person you can direct to put a light where you need it. Recently my wife Sharon played this role for me, and is just one of the many reasons I...
by Reed Hoffmann | Aug 18, 2011 | Advanced, Camera Gear, Composition, Lenses
PC (Perspective Control) lenses were first developed decades ago to bring tilt/shift functionality to 35mm cameras. View cameras have always been able to do this, but since 35mm cameras didn’t have bellows, they couldn’t. I recently had a chance to spend...
by Reed Hoffmann | Jun 16, 2011 | Advanced, Camera Gear, Flash, Light, People
When you’re lucky, everything goes right during a shoot. Subject, location, exposure and equipment all work together for you. But without good light, none of the rest matters. I recently had an assignment to photograph Aldon Smith. A native of Kansas City, Aldon went...
