by Reed Hoffmann | Aug 11, 2024 | Beginner, Camera Gear, Flash, Intermediate, Light, People, Technology
When was the last time you had a portrait made? If it’s been more than a few years, it’s time for a new one. Plus, you probably already own the gear to do that. But what if you don’t have anyone to shoot it? That was the challenge for me, so I figured out an easy way...
by Reed Hoffmann | Jan 26, 2023 | Advanced, Camera Gear, Education, Exposure, Flash, Intermediate, Light, Workshops
One thing I remember clearly from my early years in photography was a fear of flash. Direct flash (from the camera) was flat and boring. But figuring out how to get the flash off-camera, at the proper angle and power was a black art. It was either too much, too...
by Reed Hoffmann | Nov 10, 2022 | Action, Advanced, Flash, Intermediate, Light, People, Sports
In late August I got an email from ESPN asking if I was available October 18 and 19. They needed someone to shoot portraits at Big 12 Basketball Media Days in Kansas City. The short answer was yes, I was. And I did, but it turned out to be both a lot more work, and a...
by Reed Hoffmann | Sep 18, 2022 | Beginner, Camera Gear, Exposure, Flash, Intermediate, Lenses, Light, People
Over the years I’ve done several senior photo shoots, including all three daughters of some good friends. So when I got a call asking me to photograph the youngest daughters in her wedding dress the week before the big day, of course I agreed. Did I let the fact I’d...
by Reed Hoffmann | May 3, 2022 | Beginner, Camera Gear, Editing, Education, Filters, Flash, Infrared, Intermediate, Night Photography, Travel, Workshops
For photographers, creativity is the difference between a nice photo and a NICE photo. But what happens if you’re not feeling very creative? That’s when I like to dive into what I call my “photographer’s creative kit,” a bunch of different things to try. That might...
by Reed Hoffmann | Nov 21, 2021 | Beginner, Composition, Flash, Intermediate, Light, Night Photography, Travel, Workshops
It’s been a busy few months. In August I spent nearly two weeks in Tanzania leading a safari workshop (the Serengeti, returning in 2023). September I was up in South Dakota running a workshop there. Early October it was Maine for another workshop (Acadia), then after...
