by Reed Hoffmann | Oct 17, 2012 | Advanced, Beginner, History, Intermediate, Travel, Workshops
I assume you’ve heard the saying, “when life gives you lemons, make lemonade.” Last weekend I taught a workshop where a big part of what we were going to shoot involved hot air balloons. So what happens when the weather turns bad and the balloons are canceled? You...
by Reed Hoffmann | Oct 8, 2012 | Advanced, Archiving, Intermediate
I received an email recently from a friend who went to China with me in May. He was shooting with the new Nikon D800, and had a question: “How do you cope with the mass storage requirements of the D800? With the volume of photography you’ve done lately I...
by Reed Hoffmann | Sep 26, 2012 | Beginner, Education, Intermediate
Most of my work these days involves teaching. And I’ve learned that no matter how much I think I know about photography, there’s always more to learn. You see, I spent 25 years taking pictures before I really understood what was behind much of that photography. And...
by Reed Hoffmann | Sep 12, 2012 | Advanced, Camera Gear, Education, Filters, Intermediate, Lenses, Travel, Video
Last weekend I was in Lake Tahoe to teach another Popular Photography Mentor Series workshop. This one had a bit of a twist to it – we were going to teach video too. The Nikon D90 was the first DSLR to offer video, and now it’s a given that any new DSLR will have that...
by Reed Hoffmann | Sep 1, 2012 | Beginner, Composition, Flash, Intermediate, Light, Travel
Recently I was wondering why photographers are drawn to broken-down stuff. Abandoned houses, peeling paint, rusted cars, dead trees. Is there something wrong with us? I don’t think so. At least not most of us. I think the real reason is the same rationale that drives...
by Reed Hoffmann | Aug 25, 2012 | Beginner, Composition, Education, Exposure, Intermediate, Light, Travel
One of the best tips I ever got when getting started in photography was, “always look behind you.” And it wasn’t for safety. As we walk around looking for photos, we’re always scanning ahead and around us for that nice shot. But understanding the importance of light,...
