by Reed Hoffmann | Sep 17, 2015 | Beginner, Camera Gear, Composition, Education, Exposure, Flash, Intermediate, Light
I’m a big fan of planning. Thinking through what you’re going to do, having the right gear, being prepared – those are all important to being successful. But things don’t always go the way we plan. So it’s just as important to be flexible, prepared to toss that...
by Reed Hoffmann | Aug 31, 2015 | Beginner, Camera Gear, Education, Exposure, Flash, Intermediate, Light, People
A long time ago I learned the hard way that the more I tried to do fancy lighting for portraits, the less likely I’d get a good picture. So my rule became “simple is good.” And that’s just what I did last week. I’ve got a friend who coaches his kids’ sports, and...
by Reed Hoffmann | Jun 13, 2015 | Action, Advanced, Camera Gear, Education, Exposure, Flash, Intermediate, Light, Technology
One of the unique “gifts” of photography is its ability to stop time. We can freeze a moment and study it, which we can’t do with our eyes alone. Athletes in the air, a baseball coming off a bat, dogs in mid-bark are all photos we love to look at for that reason. And...
by Reed Hoffmann | May 14, 2015 | Advanced, Beginner, Camera Gear, Exposure, Intermediate, Light
The first time I saw light painting demonstrated, I had the same reaction as when I first saw a print come up in developer in the darkroom – it was magical. That was back in 2000, at an early digital workshop. Dave Black, who may well be known as the Godfather of...
by Reed Hoffmann | Mar 29, 2015 | Action, Advanced, Education, Flash, Intermediate, Light, People, Workshops
I love working with flash because it lets you change the light, which offers a new to make different pictures. And used properly, it expands what you can do creatively. Recently I taught a light workshop for Mentor Series in Nevada, and wanted to write...
by Reed Hoffmann | Mar 8, 2015 | Advanced, Beginner, Composition, Exposure, Intermediate, Light, Travel, Wildlife
One of the toughest things I do every year is go back and pick my ten favorite photos from the previous year. It’s always interesting to see how my opinion of what I’ve shot has changed over time. Some photos, when shooting them I thought, “Wow, amazing.” But...
