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The Power of One – How I Learned to Love Flash

The Power of One – How I Learned to Love Flash

by Reed Hoffmann | Jan 26, 2023 | Advanced, Camera Gear, Education, Exposure, Flash, Intermediate, Light, Workshops

One thing I remember clearly from my early years in photography was a fear of flash. Direct flash (from the camera) was flat and boring. But figuring out how to get the flash off-camera, at the proper angle and power was a black art. It was either too much, too...
Moab Photo Trip, Night AND Day

Moab Photo Trip, Night AND Day

by Reed Hoffmann | Dec 3, 2022 | Advanced, Beginner, Camera Gear, Education, Exposure, Infrared, Intermediate, Light, Night Photography, Travel, Workshops

Since I’ve been teaching more and more night photography the last few years, people sometimes ask, “why don’t you do a trip that’s ALL night photography?” Other than the fact that I do enjoy getting some sleep, when I’m somewhere beautiful I want to take advantage of...
BTS – NCAA Basketball Media Day Photo Shoot

BTS – NCAA Basketball Media Day Photo Shoot

by Reed Hoffmann | Nov 10, 2022 | Action, Advanced, Flash, Intermediate, Light, People, Sports

In late August I got an email from ESPN asking if I was available October 18 and 19. They needed someone to shoot portraits at Big 12 Basketball Media Days in Kansas City. The short answer was yes, I was. And I did, but it turned out to be both a lot more work, and a...
Five Reasons I Love Night Photography

Five Reasons I Love Night Photography

by Reed Hoffmann | Oct 16, 2022 | Beginner, Camera Gear, Exposure, Intermediate, Lenses, Light, Night Photography, Workshops

Over my career, I’ve always dabbled in night photography, but just in the last ten years have really come to embrace it and love what it lets me do. Here are the top five reasons why: 1. It doesn’t require a lot of fancy or expensive equipment. You can start with a...
Why go to Sedona in August?

Why go to Sedona in August?

by Reed Hoffmann | Sep 29, 2022 | Advanced, Beginner, Camera Gear, Exposure, Infrared, Intermediate, Light, Travel, Workshops

“Why would you go to Sedona in August?” That was the question I heard all the time before leading a photography workshop there in 2015. My answer was always, “It’s cooler than Kansas City!” Since then I’ve wanted to return to lead another trip, and finally did last...
Once Again, Subject, Light, Background

Once Again, Subject, Light, Background

by Reed Hoffmann | Sep 18, 2022 | Beginner, Camera Gear, Exposure, Flash, Intermediate, Lenses, Light, People

Over the years I’ve done several senior photo shoots, including all three daughters of some good friends. So when I got a call asking me to photograph the youngest daughters in her wedding dress the week before the big day, of course I agreed. Did I let the fact I’d...
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All photos on this site are Copyright Reed Hoffmann, and may not be used in any way without written permission.

Copyright © 2019 Copyright Reed Hoffmann. All rights reserved. All photos on this site are Copyright Reed Hoffmann, and may not be used in any way without written permission. Website by 3 Dog Write Inc.