by Reed Hoffmann | Oct 19, 2016 | Advanced, Beginner, Camera Gear, Education, Exposure, Intermediate, Light, People, Workshops
My education in lighting began back in 1980 with a pair of what we called “hot lights” (Lowell Tota-lights). Designed for TV location lighting, in addition to being bulky and putting out a lot of heat, they also regularly blew fuses in people’s homes....
by Reed Hoffmann | Jul 23, 2016 | Beginner, Composition, Intermediate, Light, Travel, Wildlife, Workshops
If you’ve ever been to Iceland, you know that its name is misleading. Yes there’s some ice, but in summer it’s a landscaper’s dream. Jagged mountains, lush fields, waterfalls, geysers and hot springs, fjords, glaciers, icebergs, ocean – an...
by Reed Hoffmann | Jul 7, 2016 | Action, Advanced, Beginner, Camera Gear, Education, Intermediate, Lenses, Travel, Wildlife, Workshops
“Rhino!” That was the shout that electrified everyone in our truck. In six trips to the Serengeti, I had yet to see that most iconic, and most endangered, animal there. Although we weren’t close, it was a magical moment. And that’s what I tell everyone...
by Reed Hoffmann | May 2, 2016 | Advanced, Beginner, Composition, Education, Intermediate, Light, Travel, Wildlife, Workshops
If you’ve ever driven the California coast, you understand why it’s so popular with poets and songwriters. Highway 1, south of San Francisco and through Big Sur, must be one of the most beautiful coastlines in the world. What makes it so attractive? It’s rough, with...
by Reed Hoffmann | Jan 15, 2016 | Advanced, Beginner, Camera Gear, Intermediate, Lenses, Travel, Wildlife, Workshops
This summer I’m leading another photo safari to Tanzania and the Serengeti, for Mentor Series. I’ve led this same trip five times previously, so thought I’d write a story telling those attending what to expect. And, if you’re interested in doing a trip like this in...
by Reed Hoffmann | Jan 7, 2016 | Advanced, Beginner, Education, Intermediate, People, Travel, Workshops
This April I’m returning to Peru, which is an exceptional trip and there are still a few spots open. Having led workshops there a few times, I’ve found that while people come for Machu Picchu and the Incan ruins (which are as spectacular as you’ve heard), they find...
