by Reed Hoffmann | Apr 28, 2015 | Action, Advanced, Composition, Intermediate, Lenses, Travel, Workshops
How do you make a different picture at a place you’ve been before, especially if you’ve been there many times? That’s a problem many of us face, and is more difficult if you’ve made a REALLY good picture there. It’s natural to want to do the same...
by Reed Hoffmann | Mar 29, 2015 | Action, Advanced, Education, Flash, Intermediate, Light, People, Workshops
I love working with flash because it lets you change the light, which offers a new to make different pictures. And used properly, it expands what you can do creatively. Recently I taught a light workshop for Mentor Series in Nevada, and wanted to write...
by Reed Hoffmann | Feb 23, 2015 | Beginner, Camera Gear, Exposure, Flash, Intermediate, Light, People, Travel, Workshops
As I watched – and ground my teeth – I realized it was simply a matter of ignorance. They just didn’t know any better. Here we were at an incredible photo op, and people were using direct flash! Don’t get me wrong. I’m a big fan of flash. Used properly, it lets...
by Reed Hoffmann | Jun 26, 2014 | Advanced, Beginner, Intermediate, People, Printing, Travel, Workshops
A few years ago a student asked me, “What do you do with all your pictures?” They went on to say they’d hung all they could, and given away many as presents. But then what? I explained that for me, the process of shooting pictures was its own reward. And while I...
by Reed Hoffmann | May 22, 2014 | Beginner, Composition, Education, Intermediate, Travel, Workshops
I know good photos can be made in all kinds of weather. But there’s weather, and then there’s rain. I’m fine shooting pictures in any kind of weather except rain. Hot, cold, snowy, windy, humid – I can deal with all of those. But keeping lenses, viewfinders and my...
by Reed Hoffmann | Apr 1, 2014 | Action, Beginner, Intermediate, Travel, Workshops
Lately I’ve been reading about some past photographers and how they approached their work, and came across something that really hit home. It was the idea that to be successful as a photographer, you needed to clear your mind of all other thoughts. You had to be free...
