Reed Hoffmann’s Photography Blog

Anatomy of a Model Shoot
When I started in photography, “lighting” meant putting a flash on the camera and turning it on. If I were going to be creative, I’d bounce it off a ceiling or wall. In time, I discovered that learning how to use flash off-camera let me make pictures that otherwise wouldn’t exist. Now I look for […]

Amazon Adventure
This spring, due to some unusual scheduling, I led my fifth and six trips to Peru. The first, in March, included my second visit to the Peruvian Amazon. It’s a unique ecosystem, teeming with life, which would seem to make it a great place for photographers. However, it’s also a rainforest. And that brings challenges […]

Night Traffic and Skyline Shoot
I’ve got a list of photos I’m always looking to make. Among those is a better long exposure night photo of traffic, with a great skyline in the background. I recently had another opportunity to try that, with a local who knew where to go. It was a good spot. I shouldn’t have been surprised, […]

The Joy of the Unexpected
One of my favorite words is “serendipity” – finding something you weren’t expecting. For me, serendipity is one of the great joys of photography. I go out expecting to photograph one thing, but instead find something different. And if I’m lucky, those surprises turn out to be better than what I’d hoped for. Last week […]

Autofocus Fine Tune – Do You Need It?

Moab Photography Workshop
One of the great things about living in such a large country as ours is the wide variety of environments. And that’s a huge advantage if you’re a photographer. From seashores to mountains, deserts to rainforests, you can find almost any ecosystem in the U.S. Of all the beautiful places I’ve been lucky enough to […]

Big Event Photography
If you volunteer your time to do photography for local charities, then your workflow – how you manage your time and photography – will determine how easy or difficult that is, and to some extent how good a job you do. In December I shot about 10,000 stills and three hours of video during a […]

Shooting the Super Blue Blood Moon, or not
So there I am, cold and tired and up way too early, watching clouds obscure yet another eclipse. “Why”, I ask myself, “why?” Last summer I chased the total solar eclipse, managing to find a relatively clear area about 15-minutes before the sun went into totality. I figured this one had to be better, right? […]

Yellowstone in Winter
Yellowstone is not only our country’s first national park, it’s also one of my favorites. Wildlife, waterfalls, geysers, hot springs and endless landscapes, the variety makes it a photographer’s playground. And winter makes most of that even more beautiful. I’ve just returned from leading my second Yellowstone in Winter photography workshop there, so let me […]

Giving Your Old Tech New Life
With the holidays past us, I’m guessing a few of you got some new toys and now have old toys to put out to pasture. If those old toys are items like laptops, tablets and digital cameras, I have a suggestion for you. Give that old tech new life, and help make a real difference […]