by Reed Hoffmann | Sep 20, 2018 | Advanced, Beginner, Camera Gear, Exposure, Filters, Flash, Light, Night Photography, Video
One of the challenges in photography is figuring out what to do when plans don’t work out. To me, those challenges really show what kind of photographer you are, whether you can improvise. That’s why I rarely plan a shoot with just one photo in mind. I try to...
by Reed Hoffmann | Aug 30, 2018 | Advanced, Beginner, Camera Gear, Composition, Exposure, Intermediate, Lenses, Night Photography, Travel, Workshops
This August I helped move my son from Kansas City to UCLA. A mere 1416 miles. Since it was less expensive to rent a car for two weeks and return it to KC instead of a one week rental and drop it in LA, I chose the cheaper option. Which meant I’d have a long drive...
by Reed Hoffmann | Aug 20, 2018 | Advanced, Beginner, Composition, Exposure, Intermediate, Lenses, Light, Travel, Workshops
Iceland has gotten a reputation as a “must go” place for photographers, for good reason. Glaciers, geysers, waterfalls, icebergs, mountains, ocean, horses, whales and puffins, it’s truly a visual paradise. We had a great itinerary for the first Iceland photography...
by Reed Hoffmann | Jul 26, 2018 | Action, Advanced, Beginner, Camera Gear, Focus, Intermediate, Wildlife
When I started in photography, there was only manual focus, turning the ring on the lens until what you saw in the viewfinder looked sharp. Today autofocus is so good I think you’d be nuts not to take advantage of it, at least when shooting action. The challenge is...
by Reed Hoffmann | Jul 12, 2018 | Action, Advanced, Beginner, Intermediate, Light, Travel, Wildlife, Workshops
In late June I led my seventh trip to the Serengeti in east Africa to photograph wildlife. People ask me, “Don’t you get bored returning to the same place again and again?” And of course, my answer is “No.” While we go to the same areas, the animals, and their...
by Reed Hoffmann | Jun 28, 2018 | Action, Advanced, Exposure, Flash, Intermediate, Light
Swimming is a challenging sport to shoot. It’s usually indoors in poor light, faces are hidden much of the time, color can be challenging and just getting a good action shot is difficult. My answer? Light it with flash. In early June I drove to Edmond, Oklahoma to...
