by Reed Hoffmann | Jul 26, 2018 | Action, Advanced, Beginner, Camera Gear, Focus, Intermediate, Wildlife
When I started in photography, there was only manual focus, turning the ring on the lens until what you saw in the viewfinder looked sharp. Today autofocus is so good I think you’d be nuts not to take advantage of it, at least when shooting action. The challenge is...
by Reed Hoffmann | Jul 12, 2018 | Action, Advanced, Beginner, Intermediate, Light, Travel, Wildlife, Workshops
In late June I led my seventh trip to the Serengeti in east Africa to photograph wildlife. People ask me, “Don’t you get bored returning to the same place again and again?” And of course, my answer is “No.” While we go to the same areas, the animals, and their...
by Reed Hoffmann | Jun 28, 2018 | Action, Advanced, Exposure, Flash, Intermediate, Light
Swimming is a challenging sport to shoot. It’s usually indoors in poor light, faces are hidden much of the time, color can be challenging and just getting a good action shot is difficult. My answer? Light it with flash. In early June I drove to Edmond, Oklahoma to...
by Reed Hoffmann | May 22, 2018 | Advanced, Archiving, Beginner, Exposure, Flash, Intermediate, Technology
I used film for 25 years before converting to digital in the late 90s. Which means more than half of my life in photography is on film. Now I’m bringing new life back to those old images, I’m digitizing old photos. I’ve always been a proponent of using digital...
by Reed Hoffmann | May 3, 2018 | Advanced, Flash, Intermediate, Light, People
When I started in photography, “lighting” meant putting a flash on the camera and turning it on. If I were going to be creative, I’d bounce it off a ceiling or wall. In time, I discovered that learning how to use flash off-camera let me make pictures that otherwise...
by Reed Hoffmann | Apr 21, 2018 | Action, Advanced, Camera Gear, Exposure, Intermediate, Lenses, Light, Travel, Wildlife, Workshops
This spring, due to some unusual scheduling, I led my fifth and six trips to Peru. The first, in March, included my second visit to the Peruvian Amazon. It’s a unique ecosystem, teeming with life, which would seem to make it a great place for photographers. However,...
