by Reed Hoffmann | Jan 26, 2023 | Advanced, Camera Gear, Education, Exposure, Flash, Intermediate, Light, Workshops
One thing I remember clearly from my early years in photography was a fear of flash. Direct flash (from the camera) was flat and boring. But figuring out how to get the flash off-camera, at the proper angle and power was a black art. It was either too much, too...
by Reed Hoffmann | Dec 3, 2022 | Advanced, Beginner, Camera Gear, Education, Exposure, Infrared, Intermediate, Light, Night Photography, Travel, Workshops
Since I’ve been teaching more and more night photography the last few years, people sometimes ask, “why don’t you do a trip that’s ALL night photography?” Other than the fact that I do enjoy getting some sleep, when I’m somewhere beautiful I want to take advantage of...
by Reed Hoffmann | Nov 10, 2022 | Action, Advanced, Flash, Intermediate, Light, People, Sports
In late August I got an email from ESPN asking if I was available October 18 and 19. They needed someone to shoot portraits at Big 12 Basketball Media Days in Kansas City. The short answer was yes, I was. And I did, but it turned out to be both a lot more work, and a...
by Reed Hoffmann | Sep 29, 2022 | Advanced, Beginner, Camera Gear, Exposure, Infrared, Intermediate, Light, Travel, Workshops
“Why would you go to Sedona in August?” That was the question I heard all the time before leading a photography workshop there in 2015. My answer was always, “It’s cooler than Kansas City!” Since then I’ve wanted to return to lead another trip, and finally did last...
by Reed Hoffmann | Sep 4, 2022 | Advanced, Beginner, Education, Intermediate, Travel, Workshops
I hope everyone’s had a nice summer and been able to do some photography. With COVID coming under control, my spring and summer have been busy, leading trips to Georgia, the Palouse, the Canadian Rockies, Iceland, Sedona and most recently, Nova Scotia. I’m off to...
by Reed Hoffmann | Jun 23, 2022 | Advanced, Beginner, Computers, Editing, Intermediate, Photo Mechanic, Technology
I recently heard a photographer say he’d spent 17 hours going through 10,000 images, deciding which ones were worth saving. My first thought was, “I hope he’s retired.” My second thought, though, was that he badly needed a lesson on speeding up his workflow....
