by Reed Hoffmann | Aug 20, 2018 | Advanced, Beginner, Composition, Exposure, Intermediate, Lenses, Light, Travel, Workshops
Iceland has gotten a reputation as a “must go” place for photographers, for good reason. Glaciers, geysers, waterfalls, icebergs, mountains, ocean, horses, whales and puffins, it’s truly a visual paradise. We had a great itinerary for the first Iceland photography...
by Reed Hoffmann | Jul 26, 2018 | Action, Advanced, Beginner, Camera Gear, Focus, Intermediate, Wildlife
When I started in photography, there was only manual focus, turning the ring on the lens until what you saw in the viewfinder looked sharp. Today autofocus is so good I think you’d be nuts not to take advantage of it, at least when shooting action. The challenge is...
by Reed Hoffmann | Jul 12, 2018 | Action, Advanced, Beginner, Intermediate, Light, Travel, Wildlife, Workshops
In late June I led my seventh trip to the Serengeti in east Africa to photograph wildlife. People ask me, “Don’t you get bored returning to the same place again and again?” And of course, my answer is “No.” While we go to the same areas, the animals, and their...
by Reed Hoffmann | Jun 28, 2018 | Action, Advanced, Exposure, Flash, Intermediate, Light
Swimming is a challenging sport to shoot. It’s usually indoors in poor light, faces are hidden much of the time, color can be challenging and just getting a good action shot is difficult. My answer? Light it with flash. In early June I drove to Edmond, Oklahoma to...
by Reed Hoffmann | Jun 6, 2018 | Beginner, Intermediate, People, Travel, Workshops
I’m fortunate to lead photo trips to all kinds of interesting places. And I’ve learned that even if we’re going somewhere especially for the scenery, or the wildlife, taking time to photograph the people can be equally rewarding. I was reminded of that during my trips...
by Reed Hoffmann | May 22, 2018 | Advanced, Archiving, Beginner, Exposure, Flash, Intermediate, Technology
I used film for 25 years before converting to digital in the late 90s. Which means more than half of my life in photography is on film. Now I’m bringing new life back to those old images, I’m digitizing old photos. I’ve always been a proponent of using digital...