by Reed Hoffmann | Jan 26, 2023 | Advanced, Camera Gear, Education, Exposure, Flash, Intermediate, Light, Workshops
One thing I remember clearly from my early years in photography was a fear of flash. Direct flash (from the camera) was flat and boring. But figuring out how to get the flash off-camera, at the proper angle and power was a black art. It was either too much, too...
by Reed Hoffmann | Jan 5, 2023 | Archiving, Beginner, Computers, Intermediate, Photo Mechanic, Technology
Every photographer’s new year’s resolutions list should include archiving. Sorting through the past year’s photos and making sure the backups are up to date. Yes, it’s that time of year again. If you’re like most of us, you love going through your photos and picking a...
by Reed Hoffmann | Dec 3, 2022 | Advanced, Beginner, Camera Gear, Education, Exposure, Infrared, Intermediate, Light, Night Photography, Travel, Workshops
Since I’ve been teaching more and more night photography the last few years, people sometimes ask, “why don’t you do a trip that’s ALL night photography?” Other than the fact that I do enjoy getting some sleep, when I’m somewhere beautiful I want to take advantage of...
by Reed Hoffmann | Nov 10, 2022 | Action, Advanced, Flash, Intermediate, Light, People, Sports
In late August I got an email from ESPN asking if I was available October 18 and 19. They needed someone to shoot portraits at Big 12 Basketball Media Days in Kansas City. The short answer was yes, I was. And I did, but it turned out to be both a lot more work, and a...
by Reed Hoffmann | Oct 30, 2022 | Beginner, Intermediate, Travel, Workshops
In twenty years living and working in upstate New York, I never made it to the Canadian Maritimes. What a mistake. This past summer I remedied that once again with my second trip there in the last six years. An easy international destination for Americans, it’s rich...
by Reed Hoffmann | Oct 16, 2022 | Beginner, Camera Gear, Exposure, Intermediate, Lenses, Light, Night Photography, Workshops
Over my career, I’ve always dabbled in night photography, but just in the last ten years have really come to embrace it and love what it lets me do. Here are the top five reasons why: 1. It doesn’t require a lot of fancy or expensive equipment. You can start with a...
