by Reed Hoffmann | Sep 20, 2018 | Advanced, Beginner, Camera Gear, Exposure, Filters, Flash, Light, Night Photography, Video
One of the challenges in photography is figuring out what to do when plans don’t work out. To me, those challenges really show what kind of photographer you are, whether you can improvise. That’s why I rarely plan a shoot with just one photo in mind. I try to...
by Reed Hoffmann | Aug 30, 2018 | Advanced, Beginner, Camera Gear, Composition, Exposure, Intermediate, Lenses, Night Photography, Travel, Workshops
This August I helped move my son from Kansas City to UCLA. A mere 1416 miles. Since it was less expensive to rent a car for two weeks and return it to KC instead of a one week rental and drop it in LA, I chose the cheaper option. Which meant I’d have a long drive...
by Reed Hoffmann | Aug 20, 2018 | Advanced, Beginner, Composition, Exposure, Intermediate, Lenses, Light, Travel, Workshops
Iceland has gotten a reputation as a “must go” place for photographers, for good reason. Glaciers, geysers, waterfalls, icebergs, mountains, ocean, horses, whales and puffins, it’s truly a visual paradise. We had a great itinerary for the first Iceland photography...
by Reed Hoffmann | Jun 28, 2018 | Action, Advanced, Exposure, Flash, Intermediate, Light
Swimming is a challenging sport to shoot. It’s usually indoors in poor light, faces are hidden much of the time, color can be challenging and just getting a good action shot is difficult. My answer? Light it with flash. In early June I drove to Edmond, Oklahoma to...
by Reed Hoffmann | May 22, 2018 | Advanced, Archiving, Beginner, Exposure, Flash, Intermediate, Technology
I used film for 25 years before converting to digital in the late 90s. Which means more than half of my life in photography is on film. Now I’m bringing new life back to those old images, I’m digitizing old photos. I’ve always been a proponent of using digital...
by Reed Hoffmann | Apr 21, 2018 | Action, Advanced, Camera Gear, Exposure, Intermediate, Lenses, Light, Travel, Wildlife, Workshops
This spring, due to some unusual scheduling, I led my fifth and six trips to Peru. The first, in March, included my second visit to the Peruvian Amazon. It’s a unique ecosystem, teeming with life, which would seem to make it a great place for photographers. However,...
