by Reed Hoffmann | Sep 20, 2018 | Advanced, Beginner, Camera Gear, Exposure, Filters, Flash, Light, Night Photography, Video
One of the challenges in photography is figuring out what to do when plans don’t work out. To me, those challenges really show what kind of photographer you are, whether you can improvise. That’s why I rarely plan a shoot with just one photo in mind. I try to...
by Reed Hoffmann | Jun 28, 2018 | Action, Advanced, Exposure, Flash, Intermediate, Light
Swimming is a challenging sport to shoot. It’s usually indoors in poor light, faces are hidden much of the time, color can be challenging and just getting a good action shot is difficult. My answer? Light it with flash. In early June I drove to Edmond, Oklahoma to...
by Reed Hoffmann | May 22, 2018 | Advanced, Archiving, Beginner, Exposure, Flash, Intermediate, Technology
I used film for 25 years before converting to digital in the late 90s. Which means more than half of my life in photography is on film. Now I’m bringing new life back to those old images, I’m digitizing old photos. I’ve always been a proponent of using digital...
by Reed Hoffmann | May 3, 2018 | Advanced, Flash, Intermediate, Light, People
When I started in photography, “lighting” meant putting a flash on the camera and turning it on. If I were going to be creative, I’d bounce it off a ceiling or wall. In time, I discovered that learning how to use flash off-camera let me make pictures that otherwise...
by Reed Hoffmann | Feb 7, 2018 | Action, Advanced, Archiving, Beginner, Camera Gear, Editing, Flash, Intermediate, Lenses, People, Technology, Travel, Video
If you volunteer your time to do photography for local charities, then your workflow – how you manage your time and photography – will determine how easy or difficult that is, and to some extent how good a job you do. In December I shot about 10,000 stills and three...
by Reed Hoffmann | May 30, 2017 | Beginner, Camera Gear, Exposure, Flash, Holidays, Intermediate, Lenses, People, Travel
If you’re into photography, then you know how hard it can be to try to do any serious photography when on a family vacation. When I was full-time newspaper photographer, I’d take a little point-and-shoot on family vacations. Trying to make good pictures was my job,...
